Comprehensive Marketing Program (CMP)

The new Comprehensive Marketing Program is designed to maximize your company’s exposure and provide you with maximum benefits for your support.

Annually, companies like yours form alliances with AASC through support of our National Service Coordinator Conference by your exhibit space purchases and your sponsorship dollars. AASC would like to show our appreciation year round through a Comprehensive Marketing Program designed specifically for you. We will combine your booth rental with all of your promotional opportunities and then assign an appropriate support category: Bronze, Silver, Gold, Platinum and Diamond.

We have enhanced the benefits and lowered the dollar requirements.

Like you, we strive to be at the “top of our game” as a leader in supportive housing. We want to continue to deliver the highest quality trainings, offer the most reliable technical resources and provide the best public policy representation for our membership. Your company’s existing partnership with AASC is appreciated and needed if we are going to continue to offer outstanding support to the industry professionals.

AASC’s Comprehensive Marketing Program (CMP) is designed to provide maximum recognition to all companies who help achieve its mission. Start receiving benefits now. Simply join CMP by exhibiting at our National Service Coordinator Conference and choosing promotional opportunities listed on the following pages.

How CMP Works

Companies select opportunities that match their current interests or marketing plans. Once you select the opportunities you would like to support, contact:

Christine Schnitzer
Meetings, Membership and Chapter Relations Director
American Association of Service Coordinators
PO Box 1178
Powell OH 43065
614-848-5958, ext. 105
cschnitzer@servicecoordinator.org
FAX: 614-848-5954

Based on components of your company’s CMP, AASC will assign a support category: Diamond, Platinum, Gold, Silver or Bronze. Each category provides different benefits. However, all support categories continue to receive recognition and benefits each month for an entire year, until the 2012 National Service Coordinator Conference.

A few rules:

• Current supporters have the “right of first refusal” and must decide within fifteen (15) business days of being contacted if they will continue to support an item or activity.

• A letter of agreement must be signed for all CMP opportunities.

• To receive benefits at AASC regional Symposiums, your company must be a registered as an exhibitor at the Symposium. Companies who provide support to AASC, but are not a Symposium exhibitor receive all benefits with the exception of those related to the Symposium.

• To receive benefits at the AASC National Conference your company must be a registered National Conference exhibitor. Companies who provide support to AASC but are not AASC National Conference exhibitors will receive all benefits, with the exception of those related to the National Conference.

• Exhibit booth space fees will be included when determining a company’s support category as long as another support opportunity is selected. Companies who only exhibit and do not support one of the other opportunities outlined in this booklet will not be included in this benefit program

All CMP Support Partners receive

• Company listing on AASC’s National Conference Web site

• Company name and logo on AASC’s Web sites

• Acknowledgement-of-Support on a rotating online banner ad on AASC’s Web site

• Acknowledgement-of-Support via e-mail blasts to all AASC members throughout the year

• Acknowledgement in National Conference and Symposium programs

• Acknowledgement on the PowerPoint presentation before AASC’s National Conference plenary sessions

• Acknowledgement in AASC Insight, the bi-monthly membership newsletter

• Acknowledgement flyer in the AASC National Conference and Symposium registration bags

• Approval for hotel room drops at the AASC National Conference